The study aimed to assess the extent to which communicators at
Jordanian television channels use social media platforms as an
information source, and the impact of these platforms on their news and
information selection priorities. This was achieved using a survey tool
distributed on an equal quota sample of (150) communicators from
Jordanian television channels (Jordan TV, AlMamlaka TV, Roya TV).
The study found that all the study subjects used social media platforms
as a source of information, with the “X platform (formerly Twitter)” being
the most used platform. The statement “understanding the audience’s
interests and preferences to produce tailored television content” was at
the forefront of the platforms’ roles in shaping the communicators’
agenda at Jordanian television channels. The most significant effects of
the audience’s interest in news and information on these platforms on
agenda setting were “prioritizing events that have a broad public reach
across the platforms.” Moreover, the most notable effects of the news
value of the published information on the platforms on agenda shaping were “steering journalists’ attention towards emerging and urgent
events,” while the most significant impacts of editorial policy on the
communicators’ news and information selection priorities at Jordanian
television channels through social media platforms were “ensuring the
accuracy of digital information before publishing it”.
Keywords: Agenda Setting, Communicators, Social Media Platforms, Jordanian
Television Channels.