This study aimed to examine the use of public relations departments in private Palestinian companies in the northern governorates for social media and their impact on achieving competitive advantage. The study adopted a descriptive-analytical approach, with data collected via a questionnaire distributed to a sample of 49 employees in public relations and related administrative roles. Descriptive analysis indicated that digital content management, media communication, audience engagement, relationship building, and performance monitoring and strategic analysis are…

This study aims to provide a critical and in-depth analysis of Western media coverage of the Gaza War (2023–2024) through a comparative content analysis of three major international news channels: BBC, CNN, and Fox News, across three consecutive time phases. The research is grounded in a dual theoretical framework that combines Noelle-Neumann’s Spiral of Silence theory (1974) and the Selective Belief System (SBS) model (Lord et al., 1979), employing a mixed quantitative–qualitative methodology applied to…

An infographic's primary objective is to satisfy the demands and expectations of its audience by presenting information in a logical and intelligible way. Recent developments in graphic design techniques have made several intricate techniques approachable by artists and designers, elevating the design process to a sophisticated profession that transcends media boundaries. Static infographics and animated infographics feature the same material; however, animated infographics have the benefit of displaying information via continuous motion and animated sequences…

The image of Israel is created based on pre-determined agendas and meticulously crafted narratives caused by Hasbara and the Israeli Ministry of Propaganda. These organizations target Palestinian and Arab audiences to portray Israel as a ‘humanitarian’ and ‘peace-loving’ nation that is ‘pro-Arab’; while masking the truth that Israel is an occupying power. Moreover, these organizations focus on the so-called sacrifices and efforts of Israel in pursuit of peace.      The study highlights seven contents of…

As the world becomes increasingly aware of the impacts of climate change, individuals and industries alike are seeking ways to reduce their carbon footprint. The Film Industry has started to acknowledge its carbon footprint as well as has launched various green initiatives to make the industry environmentally sustainable, which will help to slow down global warming. The study aimed to identify the relationship between the five qualities related to innovation and the practices of applying…

The study aimed to identify the extent to which the Jordanian public follows climate change through the podcast "Climate, What's Its Story?" and the reasons for this follow-up, in addition to revealing the extent of their confidence in the information presented about climate change in the podcast "Climate, What's Its Story?" and the reasons for this confidence. It also aimed to identify the level of awareness of the Jordanian public about climate change after listening…