{"id":1599,"date":"2025-11-09T07:49:42","date_gmt":"2025-11-09T07:49:42","guid":{"rendered":"https:\/\/mejcs.meu.edu.jo\/en?p=1599"},"modified":"2025-11-09T07:49:44","modified_gmt":"2025-11-09T07:49:44","slug":"the-use-of-artificial-intelligence-applications-by-media-students-in-palestinian-universities-and-their-achieved-gratifications-a-field-study","status":"publish","type":"post","link":"https:\/\/mej.meu.edu.jo\/en?p=1599","title":{"rendered":"The use of artificial intelligence applications by media students in Palestinian universities and their achieved gratifications \u201cA field study\u201d"},"content":{"rendered":"<div class='epvc-post-count'><span class='epvc-eye'><\/span>  <span class=\"epvc-count\"> 229<\/span><span class='epvc-label'> Views<\/span><\/div>\n<p>The study aimed to identify the extent to which media students in Palestinian universities use artificial intelligence applications and the achieved gratifications from it. The study belongs to the descriptive studies approach utilizing questionnaire as a tool for collecting data, for an available sample of (165) individuals that were distributed in five Palestinian universities.<strong><\/strong><\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The study reached to; (54.5%) of media students in Palestinian universities use artificial intelligence applications, they use it for several reasons, the most important phrase is \u201cit helps me to produce good digital content,\u201d with a relative weight of (47.4%), it also achieves a number of gratifications, foremost among which is the phrase \u201cIt made it easy for me to obtain data,\u201d with a relative weight of (46%). <\/pre>\n\n\n\n<p>The study recommends interdisciplinary cooperation between media students and many other disciplines, such as students of computer, multimedia, and artificial intelligence.<\/p>\n\n\n\n<div class=\"sdm_download_button_box_default\"><div 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